Great book store. Most cater to the LDS Religion. Every time I gone in their I have found what I wanted or needed.
STORE/PRODUCT ITEMS: The store itself is very organized. Anything Mormon-related can be found here, right down to Bible covers and activity books for kids. I noticed a couple of Christian (non-Mormon) items, such as some non-Fiction books (Joel Osteen, etc...) up on shelves. Their gift items was a really good selection too. If you were Mormon and all.
PARKING/LOCATION: There is good parking all around the entire indoor plaza area it's located at. Parking is never an issue. It's located a little hidden from plain sight... next to the AMC theater in La Jolla.
EMPLOYEES: The employees were cordial, and offered to help me with anything I needed. It was funny when the cashier up front (as I was purchasing my items) slowly and carefully asked me if I was Mormon. I told him, "No, I'm a non-denominational Christian." He stopped for a split second and looked at me, puzzled. I explained I wanted to do "research" before getting into a discussion with some Mormon friends I met the week before. He told me, "Good luck." "Eh, I don't need luck. I've got Jesus." ;)
I walked into this store a couple of years ago with the intention of buying some non-denominational Christian "apologetic" tools to help me witness to some Mormons who approached me the week before. :) Needless to say, I did feel unwelcomed, but I had to keep reminding myself why I was there in the first place. ;)
ATMOSPHERE: I can only speak my opinion, and since I'm not Mormon, the entire vibe in there was pretty unwelcoming. The atmosphere is difficult to explain... The air was almost... heavy. Right when you walk in, especially if you are sensitive to the Spirit, you can feel a huge heaviness in the air.
Great lds store, friendlnes was not what i expected ,to be honest i left me not much desire going back , but when i need something will probably will again . but service .. friendlyness needs to be better
Great bookstore with friendly staff. A little hard to find, though. It's in the lower level of the shopping center underneath Ralph's. Park in the underground parking garage or walk in from the East entrance, lower level.
Although this is not a larg store like you see in Utah, it is well put together. I really like it.
Deseret Book is a US Book Store based in San Diego, California. Deseret Book is located at 8657 Villa La Jolla Dr 121 B, La Jolla, CA 92037, USA.
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